Why Do You Want To Be A Podcaster or Content Creator?

The kult Kreator Experience

Welcome to the KULT Kreator Experience: Successful content creation to build powerful connections, a podcast designed to help passionate experts and entrepreneurs launch a podcasting platform, successfully build a following and become industry leaders.

Hi, I’m Matt and I’m the founder of KULT Media and the host of this podcast.

I’ll be sharing my experience and insights from over 15 years of content creation. And along the way, I’ll be seeking out other KULT Kreators to learn from their wisdom and expertise.

In today’s episode, we are jumping into the first step of our KULT Kreator Experience – Coach.

Here, we seek to ask the right questions to discover why you’re wanting to become a KULT Kreator, who you’re creating for and what you’re going to produce.

And these are the personal, people and product phases of development. And today, I’ll focus on the personal phase.

But before we jump inside your mind, please take a second to follow us on Instagram @kult.media and on your podcasting app of choice.

Okay. Let’s get into the personal phase of developing your podcast. And obviously, this starts with you, the KULT leader. And like every cult, we need the leader to be confident and able to communicate their vision, and while doing so, instil passion and belief in those they engage with.

They can’t just go around saying, oh, I feel like I should start a cult, because everyone else is. Oh, what’s your vision? I don’t know, maybe some followers? No, they need to find their purpose and then lean into it.

They need to know, understand, like and trust their own weirdness or wonderfulness.

Podcasting KULT leaders and other KULT Kreators find greater success by just being themselves, except well, maybe cosplay, actors in fiction and obviously, politicians. But they still need to channel an authentic personality.

And this is key: being authentic. It’s hard to pretend and keep up a front and you’ll often get found out. Becoming a KULT Kreator is exposing. You share a part of you that is open to the world of the interwebs for comments, and to be scrutinized.

Now, these comments and scrutiny can be positive, but some are not. And without a clear understanding of your podcasting purpose, these moments of friction can feel a lot bigger and cause you to stop what you’re doing.

And that would be a shame because you’re trying to make the world a better place, right? So in this phase, we help you identify your brand, your purpose, your values, your vision, your mission, and your goals. In the personal phase of development, I like to lay out all of your strengths and the weaker points. And this can help you plan for the rest of your creator experience.

For example, I know I’m not great at design, but instead of looking at the design required for my content and thinking, Nah, screw this, I made sure that I have found time to find help and to be aware that I might have to spend some money to get the right result for my vision, and for you, the listener.

Getting inside your mind.

I’ve used the airline example before in this podcast, of “put your own mask on before helping others.” And this phase of the creator experience is about making sure that you are in the best position to help others.

There’s another example I like to refer to and it’s a Buddhist Metta prayer, and in short, it says, “may I be well, may those around me be well, and may all be well.” And I like this because it all starts with you. There’s an element of accountability to it.

So, the personal phase of development is about discovering your dreams, and your aspirations on why you want to create content and become a KULT leader.

Continuing on from the last episode, The Profit Pillars of Podcasting, you should be able to define what success looks like to you. And from there, reverse engineer how you get there.

Understanding your why and the value you attach to a successful podcast is the best insurance policy against overwhelm and quitting.

So, what kinds of things would I look at in my personal phase of development? I’d ask them questions like, what is your passion? What are you good at? How would you describe yourself in three words? What has stopped you from starting until now? What would your peers say are your strengths? And what would your world look like, if you didn’t have to worry about money?

These all help me understand where you’re from, what you want to achieve and what matters to you.


Personal brand versus business brand.

You hear a lot about branding and building a personal brand, but really, what does that even mean? Do you need a fancy logo? Is it a colour palette? Do you need merchandise? How does a personal brand differ from a business brand?

No, I’m not saying I’m a brand consultant or an expert by any means, but my idea of a personal brand is for third parties to be able to understand your why and the values you hold.

So, to have a personal brand is the same, in many respects as a business brand, apart from it representing you as an individual and not as a collective.

So, with this in mind, we can use a business template to help define your brand, personal or business.

Here are five statements to help you define your brand.

Our purpose is…

Our values are…

Our vision is…

Our mission is… and

Our goals are…

Fundamentally, the first two, purpose and values don’t change, but the vision, mission and goals will change over time, as you accomplish things, complete tasks and find success.

And just for fun, I’m going to give you a completely fictitious set of brand statements. And I’ve chosen the Wright brothers. That’s right, the guys that built the plane that flew.

So, their purpose was to allow humans to fly.

Their values are to work tirelessly, think outside the box, and be brave and progressive.

Their vision was to fly across the country.

The mission was to build a vehicle that can fly for miles.

And their goals break down into, design a flying machine, build a flying machine, test machine, adapt machine, test machine more until eventually, they could fly as far as they needed to.

So, what do your brand statements look like?

Four key skills of successful leaders.

Now, a great KULT leader is continually learning, improving, and adapting. And one of the things I’ve come to realize is there is a direct correlation between great leadership skills and successful content. And I thought, while we’re gaining personal insights today, I would share four key personal skills that are both present in leadership and content creation.


Key skill number one: Communication and Vision

you need to clearly share the vision and you need to be able to communicate this both spoken and written. It needs to be inspirational, and it needs to take data and make it relevant to your vision. And then finally, you need to be able to communicate change effectively. And we can see here how communication and vision are key to successful leadership and content creation.


Key skill number two: Decision-making

Both leadership and content creation require that you seek to gather as much data as possible and then drive your decisions from that data and what is best for your people. You need to make choices confidently, and again, keep people in mind. And you need to be able to set expectations, and tell people what you can and can’t do.


Key skill number three, for leaders and content creation: Prioritization and Execution

You need to have a proven method for task triage. What’s important, is what needs to be done now and what can come later. You need to be able to delegate before doing it yourself. You need to be able to orchestrate teams to achieve a set of goals, and you need to be able to empower people and create accountability. And finally, you need to have the right tools for the job.


Key skill number four: Resilience and Empathy

Now, this is about emotions, it’s about managing ego and it’s about not reacting to things impulsively. It’s about giving strength during challenging times. It’s about learning how to recharge and recuperate to make sure that you and your team are performing optimally.

It’s about expecting high performance, but with empathy. Not everything goes right the first time, so you need to be adaptable and flexible. Now, I’m not saying we all need to have these traits right now, but I definitely think we should strive towards them or find others that can complement our strengths and optimize our weaknesses.

And that is the first phase of our Coach step of the KULT Kreator Experience.

We talked about preparing to be a KULT leader in your industry, the importance of you and your why. We talked about creating a brand and the four key skills of great leadership and powerful content creation.

And I cannot stress enough the importance of the personal phase. It is so often overlooked, and it can result in dissatisfaction and stress.

Nobody wants to be doing something they don’t believe in, or don’t see the value of. And podcasting is not a quick result game. It’s about building a legacy of content over time, showing up and being present.

So do what you love and with those that share the same ideals. Don’t settle for anything less than your passion and purpose and your audience will thank you for it in the long run.

I’d like to thank you for listening and being part of the KULT Kreator Experience. I’m always happy to get feedback, and if you have any questions or topics you’d like me to discuss, please reach out to me.

And if you want to start your own KULT Kreator Experience and become a KULT leader in your industry, head to kult.media to get your free strategy session.

And until next time, be good!