Get In TouchMarketing has become impossibly complex. Your content doesn’t have to be.
Podcast production and content strategy for B2B marketing teams.
Book a 20-minute call
20+ years producing content for
Sound familiar?
Marketing teams are under pressure to deliver sales, be everywhere, and now make content. Same team, same budget.
Our business sells expertise, but it's hard to explain in a 30-second ad
We think a podcast is the answer, but we don't know where to start
I help marketing teams build a podcast and content system that grows your brand across every channel, turning attention into trust, and trust into clients. From more visible to the obvious choice.
Learn how we work
Consistency. Clarity. Growth. Without burning out.
A content system that keeps working - even when you’re not.
Build consistency and visibility without being constantly online.
An engaged audience that listens - and takes action.
Create content that builds trust, loyalty, and momentum over time.
High-quality content you’re proud to share - without doing it all yourself.
Get expert support that makes you sound sharp and show up strong.
You bring your expertise.
I build the system around it.
The strategy, storytelling and production your team needs to run a professional podcast.
The Blueprint
Before anything gets made, we get the strategy right. The Blueprint is a focused session where I get under the skin of your business, your market, and what you're actually trying to achieve. You leave with a plan: what to make, who it's for, and what it's meant to do. I leave knowing which production package fits, and I'll recommend it.
Show details
- The workbookSent when you book. You answer the questions most businesses skip before we meet.
- A 90-minute working sessionWe refine your answers together. Strategist, producer and content marketer in one room.
- The Content Creator CycleProfit, Personal and People set the strategy. Product, Production, Publish and Promote test it.
- Your planSuccess defined, audience defined, format chosen, starter content map. Yours to keep, whoever you build with.
- A recommended next stepThe right production package for your team, your budget and your goals. No obligation.
Production and repurposing
Based on the Blueprint, I produce a podcast that's valuable to your ideal clients and valuable to your business. I handle show design, recording, editing, publishing and delivery, and I set up the channels it lives on. It's built around your in-house expertise and capabilities, so you have a system you can own.
Show details
- Show designFormat, structure, episode template and guest system, built on the Blueprint.
- RecordingStudio, remote or on site. Set up so your experts sound like experts.
- Editing and deliveryCut, mixed, mastered. Show notes, artwork and every asset ready to go.
- Publishing and distributionHosting, RSS, YouTube and platform listings set up and connected. Your content lands everywhere it should, on schedule.
- Content multiplicationOne episode becomes clips, articles, social posts and talking-head scripts.
The Kult framework (K.U.L.T.)
Know. Understand. Like. Trust. We don't just build content, we help you build connection.
Know
Get clear on your voice, audience, and offer.
Understand
Build relevance and trust through empathy.
Like
Show up consistently and authentically.
Trust
Deliver value over time that turns listeners into loyal fans.
Unsung Podcast
As an author looking for fresh and dynamic ways to tell my stories in audio format, I found Matt to be an absolute pleasure to work with from day one. A true professional with a passion for audio storytelling, his expertise is bolstered by years of experience and a real enthusiasm. I highly recommend him to any writer looking for a collaborative partner who can bring their audio to life.
Siobhan Daniels
I have worked for over a year with Matt Cheney at Kult Media on my podcast Retirement Rebel. He has taught me so much and supported me through the whole process, even when I felt overwhelmed. His editing skills ensured we produced a very professional podcast, and the first series was shortlisted for the International Women's Podcast Awards. I would highly recommend Matt.
Rob Lawrence
I've been working with Matt for almost a decade now on a variety of projects and his audio and visual expertise and technical knowledge are second-to-none. He turns people's ideas into a content strategy framework and an audio and visual reality, with a real knack for systematising and automating in a way that improves workflow for everyone. Highly recommended!
Richard Carnaby
Matt and Kult are efficient, effective and great to work with. He 'gets it', which is great. The output is always of the best quality available and Kult are always keen to remedy any issue in the production process. Truly one of the good guys.
Abi Bayley
Matt from Kult Media has been managing our podcast and YouTube for around two years now and I would absolutely recommend him, not only for excellent sound and video editing, but for always being there to help with all my queries and offering great advice for advertising and social media. Working with Matt is extremely straightforward and he always goes the extra mile.
Unsung Podcast
As an author looking for fresh and dynamic ways to tell my stories in audio format, I found Matt to be an absolute pleasure to work with from day one. A true professional with a passion for audio storytelling, his expertise is bolstered by years of experience and a real enthusiasm. I highly recommend him to any writer looking for a collaborative partner who can bring their audio to life.
Siobhan Daniels
I have worked for over a year with Matt Cheney at Kult Media on my podcast Retirement Rebel. He has taught me so much and supported me through the whole process, even when I felt overwhelmed. His editing skills ensured we produced a very professional podcast, and the first series was shortlisted for the International Women's Podcast Awards. I would highly recommend Matt.
Rob Lawrence
I've been working with Matt for almost a decade now on a variety of projects and his audio and visual expertise and technical knowledge are second-to-none. He turns people's ideas into a content strategy framework and an audio and visual reality, with a real knack for systematising and automating in a way that improves workflow for everyone. Highly recommended!
Richard Carnaby
Matt and Kult are efficient, effective and great to work with. He 'gets it', which is great. The output is always of the best quality available and Kult are always keen to remedy any issue in the production process. Truly one of the good guys.
Abi Bayley
Matt from Kult Media has been managing our podcast and YouTube for around two years now and I would absolutely recommend him, not only for excellent sound and video editing, but for always being there to help with all my queries and offering great advice for advertising and social media. Working with Matt is extremely straightforward and he always goes the extra mile.
Strategic-first. Studio-backed. Always collaborative.
Let’s build your content ecosystem
