Get In TouchMarketing has become impossibly complex. Your content doesn’t have to be.
Podcast production and content strategy for B2B marketing teams.
Book a 20-minute call
20+ years producing content for
Sound familiar?
Marketing teams are under pressure to deliver sales, be everywhere, and now make content. Same team, same budget.
Our business sells expertise, but it's hard to explain in a 30-second ad
We think a podcast is the answer, but we don't know where to start
I help marketing teams build a podcast and content system that grows your brand across every channel, turning attention into trust, and trust into clients. From more visible to the obvious choice.
Learn how we work
Consistency. Clarity. Growth. Without burning out.
A content system that keeps working - even when you’re not.
Build consistency and visibility without being constantly online.
An engaged audience that listens - and takes action.
Create content that builds trust, loyalty, and momentum over time.
High-quality content you’re proud to share - without doing it all yourself.
Get expert support that makes you sound sharp and show up strong.
You bring your expertise.
I build the system around it.
The strategy, storytelling and production your team needs to run a professional podcast.
The Blueprint
Before anything gets made, we get the strategy right. The Blueprint is a focused session where I get under the skin of your business, your market, and what you're actually trying to achieve. You leave with a plan: what to make, who it's for, and what it's meant to do. I leave knowing which production package fits, and I'll recommend it.
Show details
- The workbookSent when you book. You answer the questions most businesses skip before we meet.
- A 90-minute working sessionWe refine your answers together. Strategist, producer and content marketer in one room.
- The Content Creator CycleProfit, Personal and People set the strategy. Product, Production, Publish and Promote test it.
- Your planSuccess defined, audience defined, format chosen, starter content map. Yours to keep, whoever you build with.
- A recommended next stepThe right production package for your team, your budget and your goals. No obligation.
Production and repurposing
Based on the Blueprint, I produce a podcast that's valuable to your ideal clients and valuable to your business. I handle show design, recording, editing, publishing and delivery, and I set up the channels it lives on. It's built around your in-house expertise and capabilities, so you have a system you can own.
Show details
- Show designFormat, structure, episode template and guest system, built on the Blueprint.
- RecordingStudio, remote or on site. Set up so your experts sound like experts.
- Editing and deliveryCut, mixed, mastered. Show notes, artwork and every asset ready to go.
- Publishing and distributionHosting, RSS, YouTube and platform listings set up and connected. Your content lands everywhere it should, on schedule.
- Content multiplicationOne episode becomes clips, articles, social posts and talking-head scripts.
The Kult framework (K.U.L.T.)
Know. Understand. Like. Trust. We don't just build content, we help you build connection.
Know
Get clear on your voice, audience, and offer.
Understand
Build relevance and trust through empathy.
Like
Show up consistently and authentically.
Trust
Deliver value over time that turns listeners into loyal fans.
James Rees
Matt worked with me on my podcast Razorwire. He was absolutely fantastic, he provided me with excellent support, advisories and did an excellent job of editing my videos. He helped us get to over 1.3 million views, so do not hesitate and contact Kult Media, you will not regret it, I didnt.
David M Watts
- We worked together on launching Just A Fashion Minute in 2024. He helped to create the best format for the show. - What it was like working with Matt : He's a good listener, and a has a great knowledge not just technical but all round skills. - The outcome was above and beyond my expectations and we got the show to 40 countries. I could not recommend Matt highly enough and looking forward to continuing my podcast with him.
Alex O'Leary
At PBC Group we worked with Kult across all the episodes of our podcast and would very strongly recommend Matt and his team. The production value was perfect, as were the accompanying marketing materials which were often created without request simply because Kult saw how something could work better for us. Without Kult, we'd never have got our project off the ground nor produced it to such a high standard.
Hannah Peers
Working with Matt was such a seamless process. Thanks to his flexibility and accommodating attitude, we were able to meet a very tight project deadline. Matt provided helpful suggestions to ensure we could reflect the client’s brand identity across a suite of training videos. Both Matt’s expertise and high standards, and that of our voiceover artist, enabled us to progress with the first edit, and allowed me to easily and quickly work on the final touches before client delivery. All parties were extremely happy with the results. A big thank you, with absolutely no hesitation to recommend and use your services again!
Sarah Gales
Matt produces our Visionary Advisor podcast, and he’s been fantastic to work with. He shares clear plans and expectations ahead of time, keeps everything organized, and communicates well throughout each project. He also fit easily into our existing systems, using Google Chat and monday.com to keep things moving smoothly. Matt consistently delivers on what he promises. From producing the podcast to managing our YouTube accounts, he’s made a real difference in helping our show grow. He’s a reliable, thoughtful partner, and I’d highly recommend working with him.
Owen Rodd
Matt has been instrumental in the successful launch of All About The Music. In the nimble world of modern podcast production it pays to be able to call upon production, editorial and marketing skills. Matt boasts all these skills, which is a rare thing indeed. He's also great to work with, hard working and really shares in the joy of seeing a project succeed. I've worked with him for many years now and he has always had the skills to make shows sound fantastic. He now offers similar for visualised podcasts too, and is a guiding hand from idea stage to publication.
Anthony Chapman
Matt at Kult Media helped us shape a podcast plan for a client, bringing practical advice on content and production planning. He was collaborative, easy to work with and helped turn our ideas into a clearer, more structured plan. His input gave us greater confidence in the approach and how it could work in practice. Would happily recommend.
James Bishop
If Matt’s in your corner, your podcast is already ahead. To start with he’s a talented audio engineer - every episode comes back sounding better expected. He also knows the podcast market and social media inside out - and he’s always across what’s working right now. His advice shaped some of our best decisions when we worked together. He’s quick, full of ideas and easy to work with. If you’re serious about your podcast or show, get Matt involved.
Siobhan Daniels
I have worked for over a year with Matt Cheney at Kult Media on my podcast Retirement Rebel. He has taught me so much and supported me through the whole process, even when I felt overwhelmed. His editing skills ensured we produced a very professional podcast, and the first series was shortlisted for the International Women's Podcast Awards. I would highly recommend Matt.
Ashley Usiskin
Worked with Matt on creating and recording new thought leadership content. He is the ultimate pro, generous with his podcasting expertise, brilliant with the way he guides conversations, and priceless with his advice and guidance. Left with not only high value, high production quality content, but also new insights, sharper outreach strategy… and renewed motivation!
Jeremy Thomas
I was introduced to Matt Cheney by some clients early last year. They had talked him up quite a bit but even so I was a little wary. Nevertheless we met up and had a very frank conversation about our Mental Health Podcast. Matt struck me as somebody who was a genuine straight shooter, quite happy to say unpopular things if it was what he believed. A week later I received a report from him saying that he believed the name of our organisation was wrong in terms of attracting listeners and that we should drop it in favour of another title that we were using for something else. It would be fair to say I was in love with the original title, Shed Talks but after another meeting with MattI realised he was right and that it was something that needed to be done. After that we have had a few meetings and he has always been highly professional and been on hand whenever we have had any queries.
Rob Lawrence
I've been working with Matt for almost a decade now on a variety of projects and his audio and visual expertise and technical knowledge are second-to-none. He turns people's ideas into a content strategy framework and an audio and visual reality, with a real knack for systematising and automating in a way that improves workflow for everyone. Highly recommended!
Abi Bayley
Matt from Kult Media has been managing our podcast and YouTube for around two years now and I would absolutely recommend him, not only for excellent sound and video editing, but for always being there to help with all my queries and offering great advice for advertising and social media. Working with Matt is extremely straightforward and he always goes the extra mile.
Tom Stacey
Matt helped us with the initial launch of our podcast (The ReadyAimFire Podcast). His advice and knowledge was invaluable, on top of which he's a lovely bloke! Can't recommend enough.
Unsung Podcast
As an author looking for fresh and dynamic ways to tell my stories in audio format, I found Matt to be an absolute pleasure to work with from day one. A true professional with a passion for audio storytelling, his expertise is bolstered by years of experience and a real enthusiasm. I highly recommend him to any writer looking for a collaborative partner who can bring their audio to life.
Richard Carnaby
Matt and Kult are efficient, effective and great to work with. He 'gets it', which is great. The output is always of the best quality available and Kult are always keen to remedy any issue in the production process. Truly one of the good guys.
Rich Simpson, HIJACK
Matt is the definition of a true professional./ Always a joy to work with and he'll go the extra mile to make sure he over delivers wherever he can. He knows what is important to prioritise and when, but still never compromises on quality. Legend.
Melanie Nock
Matt was great! he stepped in at shprt notice, was completly unfazed by the situation, communicated brilliantly with us and was much loved by all the delegates. He contributed signficantly to the success of the event and was generous with time, resources and expertise.
Dino Myers-Lamptey
We have had and continue to have a great working relationship with Kult. They are professional and experts at what they do. Our business highly recommends them.
Andrew Briers
Matt's talent and expertease shine through on everything we've worked on together, a trusted pair of hands and a real problem solver.
Joanna
Great service and experience working with Matt. Helped me out on a project at short notice. And did a fabulous job.
Rob Chandler
Kult is awesome and really looking forward to working with Matt again!
James Rees
Matt worked with me on my podcast Razorwire. He was absolutely fantastic, he provided me with excellent support, advisories and did an excellent job of editing my videos. He helped us get to over 1.3 million views, so do not hesitate and contact Kult Media, you will not regret it, I didnt.
David M Watts
- We worked together on launching Just A Fashion Minute in 2024. He helped to create the best format for the show. - What it was like working with Matt : He's a good listener, and a has a great knowledge not just technical but all round skills. - The outcome was above and beyond my expectations and we got the show to 40 countries. I could not recommend Matt highly enough and looking forward to continuing my podcast with him.
Alex O'Leary
At PBC Group we worked with Kult across all the episodes of our podcast and would very strongly recommend Matt and his team. The production value was perfect, as were the accompanying marketing materials which were often created without request simply because Kult saw how something could work better for us. Without Kult, we'd never have got our project off the ground nor produced it to such a high standard.
Hannah Peers
Working with Matt was such a seamless process. Thanks to his flexibility and accommodating attitude, we were able to meet a very tight project deadline. Matt provided helpful suggestions to ensure we could reflect the client’s brand identity across a suite of training videos. Both Matt’s expertise and high standards, and that of our voiceover artist, enabled us to progress with the first edit, and allowed me to easily and quickly work on the final touches before client delivery. All parties were extremely happy with the results. A big thank you, with absolutely no hesitation to recommend and use your services again!
Sarah Gales
Matt produces our Visionary Advisor podcast, and he’s been fantastic to work with. He shares clear plans and expectations ahead of time, keeps everything organized, and communicates well throughout each project. He also fit easily into our existing systems, using Google Chat and monday.com to keep things moving smoothly. Matt consistently delivers on what he promises. From producing the podcast to managing our YouTube accounts, he’s made a real difference in helping our show grow. He’s a reliable, thoughtful partner, and I’d highly recommend working with him.
Owen Rodd
Matt has been instrumental in the successful launch of All About The Music. In the nimble world of modern podcast production it pays to be able to call upon production, editorial and marketing skills. Matt boasts all these skills, which is a rare thing indeed. He's also great to work with, hard working and really shares in the joy of seeing a project succeed. I've worked with him for many years now and he has always had the skills to make shows sound fantastic. He now offers similar for visualised podcasts too, and is a guiding hand from idea stage to publication.
Anthony Chapman
Matt at Kult Media helped us shape a podcast plan for a client, bringing practical advice on content and production planning. He was collaborative, easy to work with and helped turn our ideas into a clearer, more structured plan. His input gave us greater confidence in the approach and how it could work in practice. Would happily recommend.
James Bishop
If Matt’s in your corner, your podcast is already ahead. To start with he’s a talented audio engineer - every episode comes back sounding better expected. He also knows the podcast market and social media inside out - and he’s always across what’s working right now. His advice shaped some of our best decisions when we worked together. He’s quick, full of ideas and easy to work with. If you’re serious about your podcast or show, get Matt involved.
Siobhan Daniels
I have worked for over a year with Matt Cheney at Kult Media on my podcast Retirement Rebel. He has taught me so much and supported me through the whole process, even when I felt overwhelmed. His editing skills ensured we produced a very professional podcast, and the first series was shortlisted for the International Women's Podcast Awards. I would highly recommend Matt.
Ashley Usiskin
Worked with Matt on creating and recording new thought leadership content. He is the ultimate pro, generous with his podcasting expertise, brilliant with the way he guides conversations, and priceless with his advice and guidance. Left with not only high value, high production quality content, but also new insights, sharper outreach strategy… and renewed motivation!
Jeremy Thomas
I was introduced to Matt Cheney by some clients early last year. They had talked him up quite a bit but even so I was a little wary. Nevertheless we met up and had a very frank conversation about our Mental Health Podcast. Matt struck me as somebody who was a genuine straight shooter, quite happy to say unpopular things if it was what he believed. A week later I received a report from him saying that he believed the name of our organisation was wrong in terms of attracting listeners and that we should drop it in favour of another title that we were using for something else. It would be fair to say I was in love with the original title, Shed Talks but after another meeting with MattI realised he was right and that it was something that needed to be done. After that we have had a few meetings and he has always been highly professional and been on hand whenever we have had any queries.
Rob Lawrence
I've been working with Matt for almost a decade now on a variety of projects and his audio and visual expertise and technical knowledge are second-to-none. He turns people's ideas into a content strategy framework and an audio and visual reality, with a real knack for systematising and automating in a way that improves workflow for everyone. Highly recommended!
Abi Bayley
Matt from Kult Media has been managing our podcast and YouTube for around two years now and I would absolutely recommend him, not only for excellent sound and video editing, but for always being there to help with all my queries and offering great advice for advertising and social media. Working with Matt is extremely straightforward and he always goes the extra mile.
Tom Stacey
Matt helped us with the initial launch of our podcast (The ReadyAimFire Podcast). His advice and knowledge was invaluable, on top of which he's a lovely bloke! Can't recommend enough.
Unsung Podcast
As an author looking for fresh and dynamic ways to tell my stories in audio format, I found Matt to be an absolute pleasure to work with from day one. A true professional with a passion for audio storytelling, his expertise is bolstered by years of experience and a real enthusiasm. I highly recommend him to any writer looking for a collaborative partner who can bring their audio to life.
Richard Carnaby
Matt and Kult are efficient, effective and great to work with. He 'gets it', which is great. The output is always of the best quality available and Kult are always keen to remedy any issue in the production process. Truly one of the good guys.
Rich Simpson, HIJACK
Matt is the definition of a true professional./ Always a joy to work with and he'll go the extra mile to make sure he over delivers wherever he can. He knows what is important to prioritise and when, but still never compromises on quality. Legend.
Melanie Nock
Matt was great! he stepped in at shprt notice, was completly unfazed by the situation, communicated brilliantly with us and was much loved by all the delegates. He contributed signficantly to the success of the event and was generous with time, resources and expertise.
Dino Myers-Lamptey
We have had and continue to have a great working relationship with Kult. They are professional and experts at what they do. Our business highly recommends them.
Andrew Briers
Matt's talent and expertease shine through on everything we've worked on together, a trusted pair of hands and a real problem solver.
Joanna
Great service and experience working with Matt. Helped me out on a project at short notice. And did a fabulous job.
Rob Chandler
Kult is awesome and really looking forward to working with Matt again!
Strategic-first. Studio-backed. Always collaborative.
Let’s build your content ecosystem
