Why Your Business Needs A Voice

Business needs a voice


Are you looking for new and innovative ways to grow and expand your business


Well, if you’re wanting to reach and engage an audience that resonates with you and your business‘s ethos, ensuring that you have the correct brand voice is essential. With the average person spending 7 hours a week listening to podcasts, this really does seem to be the new and highly effective way of reaching potential clients and turning listeners into customers. There’s something profoundly different about listening to the voice of someone, as opposed to reading an advertisement or looking through somebody’s website. No, a podcast is much more personal, the conversational style can let you feel as if you’re being let into someone’s personal space, a space where you can trust and relate.


Some of the top entrepreneurial thought leaders like Tim Ferris, Gary Vaynerchuk, Seth Godin and Adam Grant utilise podcasting to grow their network by conducting interviews with industry experts, sharing their experience of entrepreneurship and gaining audience insights through social media engagement.


If you’re still not convinced, take a look at a few of the reasons we have listed below as to why podcasts a for your business.



Unlike other mediums, podcasts allow you to be less salesy and more subtle, yet still easily able to reach a wide audience. Listeners can search certain genres of podcasts or keywords, and with the number of people looking for podcasts, yours is sure to come up in some searches- which is already a great start! The subtlety of this form of branding allows you to build much more authentic client relationships and a community of people who genuinely resonate and are interested in your business.



If listeners are deciding to tune into your weekly podcast episode, they are hearing your voice, understanding your ways and getting to know you as a successful entrepreneur. Many businesses can look similar on paper, but truly getting to know the voice behind the brand and understanding your story, your ideas, and your visions as an entrepreneur allow you to stand out from the rest and become a business leader against a highly saturated market.



Trust is key in business and as a thought leader, loyal customers become loyal once that trust has been formed. Frequently listening to the same person makes you feel as if you know them, you’ve become a part of their circle, therefore they will have confidence in any service or product that you provide, helping to convert your listeners into customers. Hearing someone on a podcast can also stimulate intrigue, your audience wants to know more about you, what you do, and how you did it? This can stimulate their curiosity can lead them to your website to find out more about your business.



You can’t demonstrate how credible you are without showing your expertise and sharing insights. A business podcast helps to give a platform for you to showcase your knowledge and proficiency in your area, it reassures customers that you know what you are talking about and therefore that your business is worthwhile. Every episode you also become valuable to the listener, they can learn from you, and you are establishing credibility so they will want to continue listening and learning from you. This leads you to attract an audience that shares similar interests, meaning they will most likely become high quality, long-lasting customers.



As well as driving more sales and leads, which is already reason enough to start a podcast, there are also opportunities to monetise. If you continue producing engaging and consistent content you will have opportunities to use affiliate marketing and have the potential of sponsored content. If you can continue to grow your business podcast it will become an additional valuable income stream.



The great thing about having a podcast series is that the entry cost is extremely low, all you need is a decent microphone and some audio editing software (both of which can be found for free online) and you’re good to go! The podcasting industry is still in its early days meaning there aren’t many businesses taking advantage, so there’s no better time to start than now.

You don’t need a big budget or a team of people to get started with podcasting, but the benefits are big. If you’re looking for a way to reach a new audience, build trust and credibility, and grow your business, podcasting may be the perfect solution.

By including keywords that relate to your business, you can ensure that your podcast comes up in searches and attract listeners who are interested in what you have to say. If you’re looking for a cost-effective way to reach a new audience and grow your business, podcasting is a great option.



Top tip: clips from your business podcast can be repurposed as additional pieces of content such as for social media or youtube; this makes high quality and interesting content that could help boost engagement on other platforms too without you needing to come up with a completely new marketing strategy and new content.

Actionable tip: you could also use podcast episodes as blog posts, by transcribing them and adding additional information that would be valuable to your reader. This is a great way to show your expertise in your field as well as provide long-form content which is favoured by Google.



Podcasts are an excellent way for entrepreneurial thought leaders and business owners to get their voices heard and message across. Your podcast can be used for whatever you want; you have the ability to educate, inform and share your views to help influence a large audience in a positive way, without even spending any money on marketing! Doesn’t get much better than that. You have a platform and the freedom to do whatever you want! Meaning you have nothing to lose.


Yep, a podcast really does sound like the best thing you could do for your business, don’t you agree?



If you are a business owner or entrepreneur and would like to learn more about starting a podcast for business, leave me a comment or book a call https://tidycal.com/kultmedia.