Coaching & Mentoring

Author Brand Blueprint

Author Brand Blueprint's coaching programme helps authors build a strong personal brand that connects with their audience, increases book sales, and amplifies their content..

From Words to Widespread Impact: Author Brand Blueprint Helps You Build an Engaging Brand, Connect with Your Audience, and Amplify Book Sales

About

Personal branding for authors

I created the Author Brand Blueprint, because I believe that every author has a unique voice and message that can be amplified through effective personal branding.

Our 6 week coaching program is designed to provide you with the guidance, support, and expertise you need to build a personal brand that connects with your audience, increases book sales, and amplifies your content.

Our step-by-step blueprint for building a personal brand is tailored to your specific goals and needs, providing one-on-one coaching sessions that guide you through the process of creating a podcast, developing engaging content, and repurposing research.

By building a personal brand that resonates with your audience, you’ll be able to establish authority, build trust, and create a lasting impression that helps you sell more books.

Whether you’re a non-fiction or fiction author, our coaching program is designed to provide the guidance, support, and expertise you need to create an engaging personal brand that connects with your audience and helps you achieve your goals.

Join the Author Brand Blueprint and let us help you transform your words into a powerful personal brand that resonates with your audience and leaves a lasting impact on the world.

Want to learn more?

SCHEDULE FREE DISCOVERY CALL

Features & Benefits

Author Brand Blueprint Results

Build A Strong Personal Brand

Personalized coaching sessions that guide you through developing a unique personal brand that reflects your voice, message, and values.
Grow A Loyal Audience

Strategies for building a loyal following that supports your work and connects with your personal brand. Using our signature know, understand, like & trust framework.
Professional Podcast Platform

Expert guidance & bespoke coaching: You will Look and sound incredible with a premium content platform to speak directly to your audience.
Practical Podcasting Experience

Research, develop and launch your podcast without wasting time, making frustrating mistakes and overspending.
Receive personalised coaching

One-on-one guidance and support that is tailored to your specific goals and needs. Bespoke coaching that takes brings your idea to life.

Increase book sales

Strategies and techniques for leveraging your personal brand to increase book sales and reach a wider audience.
Repurpose research for content

Effective strategies for repurposing your research for podcast content, saving time and creating valuable content for your audience.
Cultivate creativity

Techniques for unlocking your creative potential and discovering new ways to connect with your audience and build your personal brand.
Build Powerful Connections

By having meaningful conversations, helping solve problems and leading a strong sense of community. Brand advocacy is the secret to success.
Create A Legacy

Coaching and guidance that helps you share your passion and expertise. Content creation has a lasting impact, and by educating & supporting others, you can make a difference in the lives of your followers.

Have you got a question?

SCHEDULE FREE DISCOVERY CALL

Testimonials

As an author looking for fresh and dynamic ways to tell my stories in audio format, I found Matt to be an absolute pleasure to work with from day one.

A true professional with a passion for audio storytelling, Matt's expertise is not only bolstered by his years of experience but also by an enthusiasm that is reflected in his vibrant yet meticulous production.

His neat touches and attention to every detail in the script adds subtle layers to the storytelling experience, and I highly recommend him to any writer looking for a collaborative partner who can help bring their audio treatments to life.

Don't take my word for it – listen to Unsung and hear for yourself what Matt can do! Alexis James,

Alexis James Journalist & Author of Unsung: Not All Heroes Wear Kits (Pitch Publishing, 2022)

How It Works

The Author Brand Blueprint Experience

Author Brand Blueprint, our comprehensive 6-week coaching program is designed to help non-fiction and fiction authors build a personal brand that connects with their audience, increases book sales, and amplifies their content.

Our primary method of personal brand development and audience growth is podcasting, and we’ll cover audio and video content creation, idea development, how to launch a podcast, and how to grow a podcast.

But that’s not all! We’ll also cover a range of other topics to help you build a strong personal brand, including:

email list growth / social media marketing / SEO & website optimisation / content strategy / monetisation and marketing / audience research / engagement strategies / newsletters / P2P marketing / brand design

COACH

Week 1 -2

Discover your “why”, “who” your followers are and “what” you can offer for them. This is the foundation for your personal brand journey.

Your motivations and ambitions are instrumental in the design of your brand and it’s content.

Modules:

Personal / People / Product

Skills:

Your Passion & Purpose
Your Expert Positioning
Goals & Objectives
Strengths Insights
Ideal Client
Market Research
Brand Development
Podcast Development

COLLABORATE

Week 3-4

We establish “where” & “when” to engage your following.

The longevity & success of any brand is dependant on sustainability and growth. In the collaborate step we look at the options for audience growth and generating revenue.

Modules:

Publish / Promote / Profit

Skills:

Monetisation Strategies
Hosting & Distribution
Marketing Strategies
Engagement Strategies
Repurposing Strategies
Scheduling
Profit & Success KPIs
Reputation & Growth

CREATE

Week 5-6

We take our COACH & COLLABORATE insights and progress onto learn “how” to produce content that is engaging and authentic.

We look at building effective workflows and efficient systems to allow you to delegate and scale your brand.

Modules:

Pre Production / Production / Post-Production

Skills:

Project Management
Content Strategy
Creative Coaching
Scripting & Design
Technical & Equipment
Host Training
Workflows
Editing & Mixing

Our coaching program includes weekly 90-minute 1-2-1 coaching calls with an experienced coach, giving you personalised guidance and support to help you achieve your goals. You’ll also have access to one office hours drop-in session, workbooks, and technical advice and support to help you develop engaging content, create a podcast, and repurpose research for your audience.

As a member of our private members group, you’ll have access to a supportive community of like-minded authors where you can ask questions and get feedback outside of coaching sessions.

Join us at Author Brand Blueprint and take the first step towards building a personal brand that helps you stand out in a crowded market, connect with your audience, and achieve success as an author.

Don’t miss out on this opportunity to transform your words into a powerful personal brand that resonates with your audience and leaves a lasting impact on the world!

Ready to get started?

SCHEDULE FREE DISCOVERY CALL

Experience

Creatives we have helped

Testimonials

Matt is outstanding.

In a lifetime of making documentaries I have worked with many excellent sound mixers and he is as good as it gets. He is hugely knowledgeable about technology and software.

He is skilful, creative and has a well-tuned sensibility, knowing exactly the right cocktail of voice, music and sound effects to deliver maximum impact.

Above all, he is very generous with his time and expertise and good fun to work with.

Richard Belfield Author & Director

ABOUT

KULT Founder

Over 16 years of content creation for radio, tv, film, online, games and podcasts, delivering audio solutions for emerging media platforms and developing audiences.

Emmy award-winning music features, BAFTA nominated animations, iTunes chart-topping podcasts, acclaimed festival documentaries and multi-million dollar branded campaigns.

The content creator space & podcast production is growing fast and creating an incredible platform for your brand to reach new audiences.

I have a passion for sharing my experience to help people like you build a leading brand, create a platform and most importantly, develop meaningful relationships.

I am your personal branding, podcasting & content creation guide, mentor, sherpa & coach. I help passionate authors, like you, make authentic content that aligns perfectly with their ambitions.

There is no “right” way with content creation and personal branding, only the way that works for you; my approach is to be adaptable, innovative & collaborative.

Matt Cheney

Founder

ARE YOU LOOKING FOR A BLUEPRINT TO LAUNCH YOUR PODCAST?

BRAND NEW

PODCAST SUCCESS STRATEGY

The podcasting blueprint designed for small businesses and marketing professionals seeking brand recognition and business growth.

This step by step strategy will ensure you make the best first impression when you launch and reduce any costly mistakes during the podcast development process.

Included: