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Expand your agency's capability. Not your headcount.
White-label podcast production, strategic consultancy and technical leadership for agencies. Deliver exceptional podcast and content projects for your clients without building an in-house team.
Book a 20-minute call
When should we work together?
You are already great at what you do. But clients ask for something that sits just outside your team's expertise. Perhaps they want to launch a podcast. Perhaps they need a content strategy built around long-form content. Perhaps your team needs technical guidance, production oversight, or someone to lead the project from concept to delivery.
Rather than hiring, outsourcing blindly or turning the opportunity away, bring in a trusted specialist who works as an extension of your team. Whether it is a single project or ongoing support, I help agencies confidently say yes to more opportunities.
How I can support
your agency
Your client has asked for a podcast. Say yes, and keep the relationship.
Bringing in an outsider is a risk: your name is on the work and the client is yours. So I work under your brand or beside your team, to broadcast standards, and the client relationship stays with you. You agree a fixed fee with me and set your own price with the client.
Fractional Executive Podcast Producer
Strategic leadership for client podcast projects, from concept through to launch and long-term growth.
White-Label Podcast Production
Professional production delivered behind your brand, so you expand your services without expanding your team.
Strategy and Blueprint Workshops
Audience strategy, format development, content planning and production roadmaps that give your clients confidence before recording begins.
Technical Direction and Workflow Design
Advice on recording setups, remote production, publishing workflows, software, AI tools and scalable production systems.
Creative Consultancy
An experienced sounding board for your team, helping solve production challenges, shape ideas and deliver better outcomes for your clients.
Recent work
- The launch strategy and content engine for ReadyAimFire's own podcast.
- A podcast plan and production model for a Fellow client show.
- A Blueprint, format and launch plan for a social media agency's video series.
- Automated workflows that turn The Barber Shop's live speaking events into podcasts.
"Matt at Kult Media helped us shape a podcast plan for a client… His input gave us greater confidence in the approach and how it could work in practice."
Anthony Chapman, Fellow
Why agencies choose Kult Media
You are not hiring another freelancer. You are bringing in 20+ years of experience across broadcast television, branded content, podcast production and creative operations. I have worked with global brands, award-winning productions, marketing teams and creative agencies, combining strategic thinking with hands-on production. I do not just help produce podcasts. I help your agency deliver work you are proud to put your name to.
Expand your service offering without hiring
Keep your client relationships in-house
Deliver specialist expertise with confidence
Access senior strategic and technical support
Scale your capability as demand grows
How we work
Most partnerships begin with a single project. As trust builds, many agencies keep me on hand as their podcast specialist. I can work completely behind the scenes under your brand, collaborate directly with your internal team, join client meetings as your podcast specialist, lead strategy sessions and workshops, and support one-off projects or long-term partnerships. No recruitment, no long-term employment costs, just experienced support when you need it.
Add a podcast specialist without adding a hire.
A short call to work out what your team needs and how I'd fit. No obligation. Here's what happens next.
1. A 20-minute callYou tell me what the client wants and where your team needs cover. I tell you honestly whether I can help.
2. A fixed-fee first projectUsually a Blueprint workshop for your client, scoped and priced in writing before we start.
3. A written planThe format, the production model, the costs and who does what, ready to present under your brand.
Frequently asked questions
Will you take our client?
No. The client is yours. I work under your brand or as your named specialist, and I don't approach your clients for direct work.
What if the client project doesn't work?
Nobody can promise an audience. What I can do is lower the risk for you and your client: start with a fixed-fee Blueprint, agree the numbers that would show it's working, and test one thing per episode. You can stop after the first project.
What is white-label podcast production?
It's podcast production delivered under your agency's brand. I plan, produce and deliver the show; your client deals with you. You expand what you offer without hiring a production team.
What does a fractional executive podcast producer do?
I lead a client podcast for you part-time: the strategy, the format, the production standards and the launch, working alongside your account team for as long as the project needs.
Will our client know you're involved?
That's your call. I can work behind your brand, or you can introduce me as your specialist partner. Either way the client relationship stays with you.
How do agencies usually start?
Most start with a single client project, often a strategy and Blueprint workshop before anything is recorded. If it works, many move to ongoing support.
How much does it cost?
Most work starts with the £299 Blueprint or a fixed-fee review. After that it's a day rate, a per-episode supervision fee or a monthly fractional retainer, agreed in writing before we start.
Do you only work with agencies?
No. I also work with TV and film production companies and with brands building their own channels. The Consulting page covers all three.
Where do you work?
I'm based in Sussex and work remotely with clients across the UK, the US and Australia, on site when the work needs it.