Get In TouchEvery good podcast starts with a plan, not a microphone.
The Blueprint is a 90-minute paid strategy workshop that comes before any production work. We work out what your content is for, who it's for and what shape it should take, so you leave knowing exactly what to build and why.
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90 minutes. One clear plan.
The tech feels complicated, the time feels enormous, and done badly, content costs money and credibility. The Blueprint takes the guesswork out before you spend anything on production.
Before we meet, you complete the Blueprint workbook. It asks the questions most businesses skip: what success looks like, who you're for, and what your non-negotiables are.
Then we spend 90 minutes refining it. I bring 20+ years across strategy, creative, production and delivery. You bring the expertise your business is built on.
All the thinking a strategist, a producer and a content marketer would give you, in one session, for £299. Every pound you spend after it goes in the right direction.
You leave with six things
- A clear definition of success.What the content is meant to do for the business, ranked and agreed.
- A direction that fits.Built around your people's strengths and the time they actually have.
- A defined audience and the problems they solve.Who you're speaking to, and why they'd listen, watch or read.
- A long-form concept.The format, the structure, the promise. Podcast, video, written or social.
- A starter content map and ecosystem plan.What one piece becomes, and where it goes.
- A recommended production package and next steps.What to build, in what order.
The plan is yours. Take it to me, take it to your team, take it to someone else. It works either way.
This is for brands serious about content. Not everyone.
If your business wins on trust, relationships and reputation, read on.
The Blueprint is built for businesses that sell experience and expertise. Technical services. Complex services. The kind you can't explain in a thirty-second ad.
Trust is built in long form. A podcast, a video series or a body of written work gives your experts room to show what they know, and gives your buyers time to decide whether they believe you. Unlike paid ads, it doesn't switch off when the budget does.
It's not for you if you want reach without a point of view, or a quick win before the quarter ends. This is the long game.
A loop, not a straight line.
Most content plans run in one direction. That's why they break.
Every content project I've produced that worked followed the same seven phases, in the same order, and went round more than once. The Blueprint defines the first four and plans the last three.
Then back to Profit. Change the audience and you change the format. Change the format and you change the production. Each phase pulls on the next.
The Blueprint is step one of three.
Strategy first. Then the system. Then the multiplication.
The Blueprint
The workshop on this page. It ends with a recommended production package and a clear next step, with no obligation to take it.
Build the content system
For most of the businesses I work with, that's a podcast: show design, recording, editing and delivery. If the Blueprint points somewhere else, the system is built for that instead. It's built around your in-house expertise, with senior support until it runs on its own. When I step back, you own it.
See production →Multiply the content
The recording ends; the content keeps working. One well-made episode becomes clips, articles, social posts and talking-head scripts, travelling across the channels your audience actually uses. Your thinking goes further without a drop in quality.
See how it grows →Ready to build your Blueprint?
If it's for you, the Blueprint is where it starts, whatever you end up making. Pick a time below.
Book your Blueprint
90 minutes · £299
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Questions before you book
What happens after I book?
I'll send you the Blueprint workbook to complete before we meet. Then we spend 90 minutes together refining it into your plan.
How long does the workbook take?
About an hour. The more honestly you answer, the more we get done in the session.
Is the session online or in person?
Either. Most sessions run online by video, and in-person sessions are available too.
Who from my team should be there?
Whoever will own the content day to day, and whoever signs it off.
Is the £299 taken off production fees?
No. The Blueprint is a complete piece of work in its own right, and the plan is yours to use with me, with your team or with someone else.
Do I have to make a podcast?
No. Most of my clients do, because long-form audio and video suit expert-led businesses. If the Blueprint points to video, written or social content, that's what the plan recommends.
What if I'm not sure it's right for me?
Book a free 20-minute call first. We'll work out whether the Blueprint is the right next step before you pay for anything.
Can I reschedule?
Yes. If your plans change, you can reschedule your session.