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Expand your media capability. Not your headcount.
Media consultancy for production companies, agencies and brands.
A podcast consultant and YouTube consultant with 20 years in broadcast. I plan and supervise the shows your team makes.
Book a 20-minute call
Recent consulting work with
One specialist. Three kinds of team.
Every team I work with is already brilliant at its own craft. What's new is the part that sits just outside it.
Production companiesknow how to make the show, but have never had to distribute it or build its audience.
Agencieshave clients asking for podcasts and video series they aren't set up to deliver.
Brandswant a channel of their own and need to know what to make and who should make it.
I fill that gap as an extension of your team, for one project or for the long run.
Do you…
01Production companies
How I can support
production companies
You know how to make the content. Finding its audience has always been someone else's job.
Studios that make TV, film and commercials are brilliant at the creative, the production and the post. But the finished programme has always gone to a broadcaster, network or client, who handled the distribution, the marketing and the audience. On YouTube and podcast platforms, that part is yours, and a brilliant series that nobody finds is a cost, not an asset. I help you plan the audience before you launch, then build it and prove it's working.
Growth Strategy
A written growth plan for the show: who the audiences are, how each one finds it, the launch and release plan, the tests to run and the numbers that prove it's working.
Digital Format Development
Turning a TV idea, archive or talent into a YouTube-first, podcast or social series, with the structure and release plan to match.
Show and Channel Reviews
A full review of a show and every platform it lives on, with timestamped notes and clear, costed options.
Series Supervision
Input on running orders, feedback on every edit, title and thumbnail ideas, and one test per episode.
Studio and Facility Strategy
Business cases for turning spare rooms and post facilities into content studios: market, model, kit and cost.
Recent work
- Produced Somersault Studio's All About The Music from idea to launch. It reached number one in the Apple Podcasts UK music chart, with listener retention above 80% across the whole series.
- A Series 2 review, audience plan and growth strategy for Spark Media's Pre-Loved Prophets.
- A business plan, market research, technical specification and studio design for a TV post-production group's new video podcast studio, so they could judge it as a business before building it.
- Two years of consultancy for VeePod, taking its virtual production technology into podcasting. It now works with brands and businesses and exhibited at The Podcast Show London.
- New production workflows, templates, trackers and standards for OneFinePlay, while the team made shows including Heroes & Humans of Football.
- A YouTube and social release strategy for a Screensize Films documentary series.
- An audience development workshop for audio drama producers, for International Arts Partnership.
"Matt has been instrumental in the successful launch of All About The Music… a guiding hand from idea stage to publication."
Owen Rodd, Somersault Studio
02Agencies
How I can support
your agency
Your client has asked for a podcast. Say yes, and keep the relationship.
Bringing in an outsider is a risk: your name is on the work and the client is yours. So I work under your brand or beside your team, to broadcast standards, and the client relationship stays with you. You agree a fixed fee with me and set your own price with the client.
Fractional Executive Podcast Producer
Strategic leadership for client podcast projects, from concept through to launch and long-term growth.
White-Label Podcast Production
Professional production delivered behind your brand, so you expand your services without expanding your team.
Strategy and Blueprint Workshops
Audience strategy, format development, content planning and production roadmaps that give your clients confidence before recording begins.
Technical Direction and Workflow Design
Advice on recording setups, remote production, publishing workflows, software, AI tools and scalable production systems.
Creative Consultancy
An experienced sounding board for your team, helping solve production challenges, shape ideas and deliver better outcomes for your clients.
Recent work
- The launch strategy and content engine for ReadyAimFire's own podcast.
- A podcast plan and production model for a Fellow client show.
- A Blueprint, format and launch plan for a social media agency's video series.
- Automated workflows that turn The Barber Shop's live speaking events into podcasts.
"Matt at Kult Media helped us shape a podcast plan for a client… His input gave us greater confidence in the approach and how it could work in practice."
Anthony Chapman, Fellow
03Brands
How I can support
your brand
Stop sponsoring other people's content.
Build a channel you own.
Most brand channels fail quietly: well-made videos that nobody watches, and a budget that's hard to defend. I make sure you know what to make, who it's for and who should make it before the money is spent, with a plan you can take to your board.
Channel Strategy
What to make, for whom and where: a YouTube channel programmed like TV, a video podcast, or a serialised social format.
Choosing a Production Partner
I write the brief, talk to the production companies and compare their approaches and budgets.
Building Your In-House Team
Workflows, tools, templates and training so your own people can plan, record and publish consistently.
Creative Audits
An honest review of the channel or show you have: what's working, what isn't, and the first three things to change.
Recent work
- A documentary-led YouTube channel strategy for a major UK property development, including the production brief and interviews with more than ten production companies.
- AI video editing and podcast creation tutorials for In The Loop's training platform.
Why teams choose Kult Media
Broadcast standards at new-media speed
Add capability without hiring
Keep your client relationships in-house
Every recommendation costed, with the roles it needs
Scale the support as the work grows
You're not hiring another freelancer. You're bringing in 20+ years across broadcast television, branded content and podcast production: Head of Audio at Vice Media UK, and 650+ hours of TV mixed for the BBC, Channel 4, Sky and National Geographic, including an International Emmy-winning documentary. Today that experience goes into format development, production workflows and audience growth for podcasts, YouTube and video series.
How we work
Most partnerships begin with one project. These are the four ways teams work with me.
One-off project
A Blueprint, a show review or a business case, for a fixed fee.
Workshops and training
Sessions for your producers, editors or marketing team.
Series supervision
Per-episode input on edits, titles, thumbnails and tests.
Fractional role
One or two days a week as your executive producer or content strategist.
Add a media specialist without adding a hire.
A short call to work out what your team needs and how I'd fit. No obligation. Here's what happens next.
1. A 20-minute callYou tell me what you're making and where it's stuck. I tell you honestly whether I can help.
2. A fixed-fee first projectA Blueprint, a review or a business case, scoped and priced in writing before we start.
3. A written planWhat to make, who it's for, what it costs and who does what. Yours to keep, whether or not we carry on.
Frequently asked questions
We're an agency. Will you take our client?
No. The client is yours. I work under your brand or as your named specialist, and I don't approach your clients for direct work.
We already have producers and editors. Why do we need you?
Your team makes the show. I cover the part most teams haven't done before: who the audience is, how each episode reaches them, what to test and how to read the numbers. I work alongside your people and leave them able to do it without me.
What if it doesn't work?
Nobody can promise an audience. What I can do is lower the risk: start with a fixed-fee review or Blueprint, agree the numbers that would show it's working, and test one thing per episode. You can stop after the first project.
Do you only work with agencies?
No. I work with TV and film production companies, agencies and brands. Production companies usually want help taking shows onto YouTube and podcast platforms. Agencies want podcast and video capability without hiring. Brands want to build a channel of their own.
Can you help a TV production company launch on YouTube or podcasts?
Yes. That's most of my consulting work right now. I review existing shows and channels, develop digital-first formats, and supervise series episode by episode alongside your own producers and editors.
How does a brand build its own media channel?
Start with what the channel is for and who it serves, then choose the format and platforms, then decide who makes it. I can write the production brief, compare production partners, and set up the workflows and training your team needs.
Do you offer white-label podcast production?
Yes. For agencies I can deliver production behind your brand, or act as a fractional executive producer leading the project for your client.
What's the difference between Consulting and Production?
Consulting means we work on it together: you keep control and get expert guidance, strategy and systems. Production means I run the show while you focus on recording. Many clients start with Consulting and move to Production as the show grows.
How much does consulting cost?
Most work starts with the £299 Blueprint or a fixed-fee review. After that it's a day rate, a per-episode supervision fee or a monthly fractional retainer, agreed in writing before we start.
Where do you work?
I'm based in Sussex and work remotely with clients across the UK, the US and Australia, on site when the work needs it.