How To Use Storytelling To Market Your Business – Elizabeth Ruth

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Stories are one thing that unites all human beings, no matter where they come from.

We are all drawn to stories, so I’ve invited Elizabeth Ruth, owner of Elizabeth Ruth Marketing Service, a company specialising in creating content with a story-first approach.

She went from being a fundraiser to a VA to doing everything to focusing on the one thing she loves-getting the best stories out of her clients and using them to build relationships and authority.

In this episode, we discuss ways to make marketing fun and show up as an introvert entrepreneur with confidence. She challenges solopreneur to show their face in business to build a personal brand.

I especially loved her idea of embracing the zero and doing the tasks instead of waiting to be perfect. Elizabeth also shares how she uses data to achieve her business goals without getting overwhelmed.

If you’re new to content creation and are looking to find some inspiration for how storytelling can be used or how to have fun creating content, listen to this episode to hear what Elizabeth has to say.

Listen to this episode on your favorite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience

It can really help others discover the Podcast.

 

Here are some quick highlights from this episode:

  • [02:27]-Who is Elizabeth and what makes her unique as a marketer?
  • [04:10]-How she started a marketing agency focused on storytelling after working as a fundraiser?
  • [07:16]– From being a messy VA to focusing on one thing she loves
  •  [14:07]-Why should you be the face of your business and demonstrate authenticity?
  • [15:36]-What can you do if you cannot show your face in business?
  • [17:13] – How to use data to influence content creation and achieve business goals without getting overwhelmed by the numbers?
  • [21:15]-How can you make marketing more fun and easy?
  • [27:25]-One tool to generate tons of ideas to create content and stay on trend
  • [30:00]-What are the content pillars, and how many are ideal to have?
  • [34:25]-How can you market yourself as an introvert?

KEY INSIGHTS

  • “Embrace the zero” – Everyone starts at zero. You might have zero people watching those first video, but you’ve put yourself out there.
  • Share the why behind your business and what do you enjoy doing so that people can connect almost instantly due to your passion coming through?
  • It’s important to niche down  to get clear on your message and build the authenticity in that subject matter.
  • People love to buy from people, so challenge yourself to show your face.
  •  Marketing is supposed to be creative and fun, and if you don’t love to be creative, you need to find someone who loves that.
  • Being an introvert means that you don’t have a voice. You do have a voice. You need to get confidence that you have something to say.
  • Done is better than waiting for it to be perfect.
  • The hardest part of content creation is getting started. Once you do you will regret not starting it sooner.
  • A great leader leads by example, even when things don’t go as planned, they laugh at themselves.

GUEST BIO

Elizabeth is the Owner and Chief Copy Writer for ER Marketing Services with a mission to empower business owners to attract the right clients, connect with their audience, and establish their industry authority.

She noted a disconnect between the way entrepreneurs described their business in person versus how they were represented online. When she investigated further, she realized in many cases a third party was writing without tapping into the passion or knowledge of the owner or team.

Now Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters. Using an interview-style approach, they are able to craft original stories and details about each business’s products and services that connect with potential buyers and clients.

FREE GUIDE FROM ER MARKETING:

My friends at ER Marketing Services created a quick quiz to to help you determine what type of marketing you should be doing next for your business.

I checked it out myself and found it quite accurate.

If you’re not sure where you should go next to market your business, this quiz is well worth checking out.

Here’s the link to check it out: What Marketing Should You Do Next For Your Business 

Let me know what you think.

Check out these Resources and Items Mentioned in the Show

*Disclaimer: This contains affiliate links. That means that I am awarded a small commission for purchases made through them, at no added cost to you.

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Notes from Host-

Hello, I’m Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience.

I am always happy to get feedback, and if you have any questions or topics you’d like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

  • Can I simply say what a relief to find somebody that genuinely understands what
    they are discussing over the internet. You certainly understand how to bring an issue to light and make it important.
    More people ought to check this out and understand this side of the story.
    It’s surprising you aren’t more popular given that
    you most certainly have the gift.

    1. Thank you for such kind comments.
      I am glad you found this episode so good and hope you enjoy the upcoming ones.

      Have a great day!

  • Its like you read my mind! You appear to know so much about this, like
    you wrote the book in it or something. I think that you could
    do with a few pics to drive the message home a little bit, but instead of that, this is magnificent blog.
    A fantastic read. I will certainly be back.

    1. Thank you for your kind words. I will endeavour to add some more imagery in future posts. Have a great day.

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