Podcast Growth: Effective Podcast Promotion Strategies
matt
We believe everyone deserves an opportunity to be heard …
and when that moment comes, the importance of good first impressions.
We create award-winning podcasts, design bespoke content strategies, deliver dynamic audio post-production services to global brands and coach passionate experts & entrepreneurs to become leading podcasters.
I share my 5 profit pillars of podcasting to help you benefit from content creation far more than you thought possible.
I discuss what podcasting is, its growth and my favourite podcasting success stories and how the KULT Leader programme can help you.
No matter what the project is, we want to get to know you and your objectives. It is fundamental to our business to know you and who you are trying to reach.
Starting with a Discovery Call, we outline the scope of the work, deliverables and timelines.
From here we can develop a resource & budget quotation tailored to your exact needs.
We take our COACH insights and development progressing onto the creative concepts and production.
Being podcasters, we know how important communication is. We will make sure you are informed and updated as we progress with your audio project.
Reviewing and delivering your project does not have to be the end of our collaboration.
KULT Media offers ongoing support for creators, promotional materials and can integrate with existing marketing channels to increase the impact of your content or podcast.
Matt is outstanding.
In a lifetime of making documentaries I have worked with many excellent sound mixers and he is as good as it gets. He is hugely knowledgeable about technology and software.
He is skilful, creative and has a well-tuned sensibility, knowing exactly the right cocktail of voice, music and sound effects to deliver maximum impact.
Above all, he is very generous with his time and expertise and good fun to work with.
Reliable, dependable and professional.
Matt’s audio editing and production skills have been an essential and valuable asset to my business and virtual production team over the past few years.
His experience, having worked with a number of high profile and reputable media production companies and broadcast organisations, is evident in his highly efficient turnaround times; with no compromise to delivering on quality results.
A pleasure to work and collaborate with and full of new ideas to improve efficiency and workflow; Matt is friendly and approachable.
ABOUT
Over 15 years of content creation for radio, tv, film, online, games and podcasts, delivering audio solutions for emerging media platforms and developing audiences.
Emmy award-winning music features, BAFTA nominated animations, iTunes chart-topping podcasts, acclaimed festival documentaries and multi-million dollar branded campaigns.
Audio-first media & podcast production is growing fast and creating an incredible platform for content to reach your followers.
I have a passion for sharing my experience to help people like you build a leading brand, create a platform and most importantly, develop meaningful relationships.
I am your podcasting & content creation guide, mentor, sherpa and KULT Kreator. I help passionate experts and entrepreneurs, like you, make authentic content that aligns perfectly with their brands. There is no “right” way, only the way that works for you; my approach is to be adaptable, innovative & collaborative.
Matt Cheney
Founder
Empowering entrepreneurs, brands & creators to captivate and grow their audience; Podcasting is the fastest growing media.
There are over 2.5 million podcasts, with 34 million episodes, in more than 100 languages and there are no signs of slowing down.
Podcasting is incredibly accessible; it’s more cost effective than video, it has a greater reach & consumption, and limitless content repurposing possibilities.
With an increase of 45% from 2019 to 2020, UK growth of podcasting is rapid.
An estimated global ad spend for 2021 and $1.33 billion in 2022. Stats show a 14% increase in purchase intent from podcast ads.
55% US population have listened to podcasts, up from 33% in 2019,
an estimated 60 million homes.
Podcast listeners are 45% more likely to have a household income of more than $250k pa.
Podcast listeners are educated to degree level or higher. One of the most common reasons for listening is to learn.
As well as listening to an average of 7 different shows per week. 80% of listeners listen to the entire episode.
Personal Branding
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Podcast Production
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Content Creation Coaching
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Audio Post Production
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Media Strategy
Kult Audio© 2023. All rights reserved.
Matt Cheney is one of the best sound mixers I have ever worked with.
Rhys Thomas Writer/Producer/DirectorHe has flair and imagination and an incredible ear.
For me he has worked on major music documentaries (Freddie Mercury: The Great Pretender , which actually won an Emmy and the Rose D’Or for Best Arts Documentary,) and on the other end of the scale a BBC comedy series called ’The Life of Rock with Brian Pern'."